CMA prioritizes financial literacy and positive attitude toward microfinance among financial consumers and the public. To achieve this, CMA, through our Communications Department’s three strategic objectives, educates Cambodians about finances, highlights microfinance's role in economic development, and champions the interests of its members.

Financial Literacy
CMA collaborates with the National Bank of Cambodia (NBC), our members and other stakeholders to enhance financial literacy through media campaigns, workshops, and events like “Let's Talk Money” and “Riel”. These initiatives target both internet users and those without internet access. Additionally, workshops and briefings equip journalists with the knowledge to accurately report on microfinance.

Microfinance Image and Reputation
CMA focuses on showcasing microfinance as a driver of economic recovery and development, particularly for Micro, Small and Medium Enterprises (MSMEs) and local entrepreneurs. Press releases, media engagement, and strengthened hotlines promote transparency and understanding of microfinance's role in poverty alleviation. Collaboration with government bodies and other associations further strengthens this message and fosters social responsibility initiatives.

Member Interest
CMA emphasizes the sector protection and maximization of the interests of our members through member services and development. In doing so, CMA focused on a range of activities such as actively tracking and addressing member challenges, building strategic partnerships to secure future benefits, and fostering engagement through events and clubs, among others. Regular communication through various platforms is also done to keep members informed and involved.